FIFA sponsorship and corruption

As you know FIFA is organizing every four year football world cup ,it is the most important sport event in the planet with Olympic games ,but the countless scandals of corruption in which FIFA is the biggest player make many sponsor like Sony ,Fly emirates and Coca-Cola consider to withdraw their support to FIFA and its many sport event throughout the world .
But Soccer is a such powerful marketing tool for huge companies, so some sponsors will stay sponsoring FIFA despite all these scandals, because so much money are involved and it is too difficult to reach the scale of people without the world cup, therefore it is difficult for many sponsors to pull out .

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